We’re excited to announce that Edie Smith, CEO of ProMatura Group, will be a featured speaker at the NIC Spring Conference 2025 in an Innovation Lab session titled:
“What Is the Future of the Independent Living Product?”
Date & Time: Friday, March 7, 2025 | 8:30 AM – 9:30 AM
Location: Innovation Lab
Speakers:
- Edie Smith – CEO, ProMatura Group
- Vassar Byrd – CEO, Kendal Corporation
- Douglas Schiffer – President & COO, Allegro Senior Living
- Moderator: Lisa McCracken, Head of Research & Analytics, NIC
As senior living preferences shift with the Boomer generation, independent living is at a crossroads. This session will explore whether it will evolve into the new assisted living—where residents age in place with services brought in—or if it must adapt to serve the cost-conscious middle market consumer.
This interactive discussion will tackle key questions:
Who will be the target resident in the next decade?
How will shifting preferences shape the future of independent living?
What strategies can ensure independent living remains relevant?
Join Edie and other industry leaders as they dive into these critical issues. If you’re attending NIC, this is a session you won’t want to miss!
Learn more: NIC Session Details
#NIC2025 #SeniorLiving #IndependentLiving #NICSpringConference
Pictured: Edie Smith, ProMatura CEO