ProMatura CEO, Edie Smith, to Speak at NIC Spring Conference: The Future of Independent Living

We’re excited to announce that Edie Smith, CEO of ProMatura Group, will be a featured speaker at the NIC Spring Conference 2025 in an Innovation Lab session titled:

“What Is the Future of the Independent Living Product?”

Date & Time: Friday, March 7, 2025 | 8:30 AM – 9:30 AM
Location: Innovation Lab


Speakers:

  • Edie Smith – CEO, ProMatura Group
  • Vassar Byrd – CEO, Kendal Corporation
  • Douglas Schiffer – President & COO, Allegro Senior Living
  • Moderator: Lisa McCracken, Head of Research & Analytics, NIC

As senior living preferences shift with the Boomer generation, independent living is at a crossroads. This session will explore whether it will evolve into the new assisted living—where residents age in place with services brought in—or if it must adapt to serve the cost-conscious middle market consumer.

This interactive discussion will tackle key questions:
Who will be the target resident in the next decade?
How will shifting preferences shape the future of independent living?
What strategies can ensure independent living remains relevant?

Join Edie and other industry leaders as they dive into these critical issues. If you’re attending NIC, this is a session you won’t want to miss!

Learn more: NIC Session Details

#NIC2025 #SeniorLiving #IndependentLiving #NICSpringConference

Pictured: Edie Smith, ProMatura CEO

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About Taylor Brame

DIRECTOR OF INTERNATIONAL RESEARCH Since joining ProMatura in 2015, Taylor Brame has been instrumental in the company’s international market research endeavors. Specializing in the comprehensive analysis of economic, demographic, consumer, and industry data, Taylor navigates the complexities of global housing markets, ensuring that the insights derived are both actionable and impactful. With expertise in various domains, including feasibility analysis, site analysis, and consumer research, Taylor not only excels in U.S. and international industry research but also demonstrates a keen proficiency in product research, data acquisition, and geographic information systems. His analytical and strategic thinking have been pivotal in understanding housing markets on a global scale. Taylor earned his Bachelor’s degree from the University of Mississippi, where he actively collaborated with the Center for Population Studies. His commitment to fostering international relations and cultural exchange was evident through his service on the events committee for the International and American Student Alliance and his role as a Global Ambassador for the Office for Global Engagement. Currently, Taylor is a member of several organizations, including the American Seniors Housing Association’s Rising Leader program, the Urban Land Institute, the National Association of Home Builders, and the European Society for Opinion and Market Research. Additionally, he volunteers regularly for Habitat for Humanity and serves in the Rotary Club of Oxford. His active participation in these entities underscores his dedication to continuous learning, industry advancement, and community service.

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