We’re excited to announce that Bryon Cohron, Vice President of Market Analysis and Business Development at ProMatura Group, will be speaking at the NAHB International Builders’ Show (IBS) 2025 in a session focused on the evolving 55+ housing market.
Date & Time: Tuesday, February 25, 2025 | 9:45 – 10:15 AM PST
Location: Las Vegas Convention Center (LVCC) – 55+ Housing Central – West 308
Speaker: Bryon Cohron, ProMatura Group
As the 55+ housing market continues to evolve, this session will explore key trends, consumer preferences, and projections for the future. Attendees will gain empirical insights into the wants and needs of the next generation of 55+ buyers and renters, as well as strategies for meeting their expectations.
Bryon Cohron brings over two decades of expertise in financial feasibility, market demand analysis, product and community design, and data-driven decision-making. His insights have guided billions of dollars in senior housing investment and development.
What You’ll Learn:
How the 55+ housing market has evolved over time
What today’s and tomorrow’s 55+ consumers truly want in housing
Market projections and strategies for future success
This session is open to all IBS registrants and is a must-attend for 55+ housing builders, developers, and industry professionals looking to stay ahead of shifting market dynamics.
Learn more & register: NAHB IBS Session Details
#IBS2025 #55PlusHousing #SeniorLiving #NAHB #BuildersShow