Consumer Research
Consumer research allows us to understand your potential customer, who they are, what they want, and what they are willing to pay. Examples of what you can learn through consumer research include:
- The proportion of age- and income-qualified households who will move to your property;
- The potential market’s preferences for floor plans, amenities, services, etc;
- How much your market is willing to pay;
- What does your market think about the location of your property and how does it impact their decision to move there.
ProMatura uses a variety of methods to reach your potential customer, including:
- Telephone Surveys
- Internet Surveys
- Mail Surveys
- Research Seminars (large research groups of 70 to 100 households)
- Focus Groups
- Intercept Surveys
ProMatura conducts consumer research using both traditional surveys and conjoint analysis studies.
Conjoint analysis is a research method that best simulates the purchase decisions (trade-offs) consumers make when purchasing a complex, high-priced product, such as a residence. This powerful research tool allows us to test several attributes (i.e., type of home, floor plans, pricing, amenities, etc.) simultaneously, and learn what combination of those attributes will yield the highest proportion of the target market who will move to your community.